Ideological Analysis Of Old Spice Advertising Essay

Ideological Analysis Of Old Spice Advertising Beginning in 2010, Old Spice, an American brand of male grooming products, launched a new advertising campaign. Referred to as â€Å"The Man Your Man Could Smell Like† the Old Spice advertising campaign was originally intended to be a single use concept to promote a specific product. However, widespread success of the original 30 second television commercial lead to the launch of multiple variations of the advertisement across multiple media. The campaign centers on Old Spice Man played by actor and model . While reciting rapid paced monologues regarding Old Spice product benefits, Old Spice Man progresses through â€Å"various activities, locations, costumes, and/or extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor† (Vogue Vibes, 2015, para 1). Typically, The Man Your Man Could Smell Like advertisements conclude with a twist to the ending (Vogue Vibes, 2015). Roland Barthes Analysis To analyze advertising in mass media, there are numerous approaches the analyst may take. One technique that can be utilized to analysis the example of Old Spice’s advertising campaign, The Man Your Man Could Smell Like is guided by the teachings of noted semiotician, Roland Barthes. In this theory, one can identify three primary tenets in which meaning is thought to be transmitted by mass media (Barthes Lavers, 1993). In this theory of analyzation, the three basic waysShow MoreRelatedSemiotic Analysis of Teenage Magazine Front Covers3431 Words   |  14 Pageschosen these specific texts as they are popular mainstream magazines that are available in most newsagents, and therefore arguably represent to the reader what constitutes the modern teenage girl. These are also the most recent issues available for analysis and therefore demonstrate an up-to-date representation of constructed femininity in our media and society. Jonathan Bignell (1997) argues that the magazine is just a collection a signs (Bignell 1997: 78). These signs may include paradigmaticRead MoreStrategy of Playboy8446 Words   |  34 PagesGroup 4: Luca Curtarelli Gergana Dimitrova Michele Mazzoni Beatrice Strazza TABLE OF CONTENTS 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.2 2. Playboy history†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..3 3. Five Forces Analysis..........................................................................4 4. Playboy’s resources and capabilities†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..7 4.1 Playboy’s retro image..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....8 4.2 Increasing competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 4.3Decline inRead MoreRole of Media in Pakistan5662 Words   |  23 Pagesliteracy rates very low and means of communication are adequate. Radio is not only source of information in several areas, it is also playing a vital role in disseminating information about national policies of government, highlighting the Islamic Ideological basis of our country, providing entertainment to the listeners of different age groups, inform the listeners about the events taking place in the world and make them aware of the general information on health, education and many other things. PakistanRead MoreMarketing Management130471 Words   |  522 Pagesenvironment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing TypesRead MoreFor Against by L.G. Alexander31987 Words   |  128 Pagesof the class may draw freely on the ideas for and against which are summarised in note form. They should also, ifpossible, contribute ideas oftheir own. Teachers may sometimes choose to conduct a full-scale debate as this unfailingly adds spice and excitement to the lesson. One member of class may be appointed to act as chairman and two main sp eakers may be called upon to present their cases before the class participates in the discussion. A vote may be cast at the end of the debate, thoughRead MoreBusiness Journalism in India26104 Words   |  105 Pagesimportant than ever for business journalists to pull it all together, to provide the insight and understanding in the best days, the wisdom, that will be necessary. The world doesn’t need more information. It needs more understanding, more insight, more analysis. What is the Finance Commission? The Finance Commission is constituted by the President under article 280 of the Constitution, mainly to give its recommendations on distribution of tax revenues between the Union and the States and amongstRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial CharacteristicsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesof systematic study. Identify the major behavioral science discip lines that contribute to OB. Demonstrate why few absolutes apply to OB. Identify the challenges and opportunities managers have in applying OB concepts. Compare the three levels of analysis in this book’s OB model. MyManagementLab Access a host of interactive learning aids to help strengthen your understanding of the chapter concepts at www.mymanagementlab.com cott Nicholson sits alone in his parents’ house in suburban Boston

The Role of Sports in Popular Culture Free Essays

The Role of Sports in Popular Culture In 1972, President Richard Nixon signed Title XI of the Education Amendments (1972). This law simple states, â€Å"No person in the United States shall, on the basis of sex, be excluded from participation, in be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance. † (United States Department of Justice, Section 1681, 2013). We will write a custom essay sample on The Role of Sports in Popular Culture or any similar topic only for you Order Now In this assignment, Team B will address the issues of gender equality in sports. First, we will provide a brief history and its current state. Next, we will construct an argument about the influence the issue has on sports, its fans, athletes, and imagined communities. Following this, the team will make recommendations about how to consume and participate in sports responsibly, whether watching or playing. Gender Equality in Sports Gender equality in sports has a long and bittersweet history. This history is riddled with discrimination and division of female athletes from elementary schools, high schools, collegiate, and the professional level. Nevertheless, there have been major accomplishments by female athletes. For example, in 1932 an American, Helene Madison was the first woman in the Olympics to swim 100 yards under a minute. In 1958, the Italian, Maria-Teresa became the first woman to compete in the European Grand Prix. A Moroccan woman named Nawal El Moutawakel became the first woman to win an Olympic medal in the 400-meter hurdles in the 1984 Olympics. Finally, Tegla Loroupe was the first Kenyan to win a marathon in 1994. Today, gender equality in sports has more to do with equal pay, media coverage, and promoting a female athlete as a part time model. The discrimination still exists because it denies the female athlete’s ability, talent, and skills and focuses on them as a sexy object. Case in point, Danica Patrick the first woman to win an IndyCar Series is often depicted as a swimsuit model rather than a professional racecar driver. Nevertheless, the history of woman in sports will continue to thrived and achieve major accomplishments. Reference Title XI of the Education Amendments of 1972. (2013). Title XI of the Education Amendments of 1972. Retrieved from http://www. justice. gov/crt/about/cor/coord/ixlegal. php#I. Overview of Title IX: Interplay with Title VI, Section 504, Title VII, and the Fourteenth Amendment How to cite The Role of Sports in Popular Culture, Papers

Measurement Monetary Value

Question: Discuss about theMeasurement for Monetary Value. Answer: The concept of relativism is a term given to an idea or ideas that argues that the truth is relative and it depends on the belief of the observer. In accounting, measurement is considered as a relative concept as it varies in different kinds, degrees, types and precisions. The process of measurement varies with respect of the frame of reverences. It is a fact that accounting measurements largely depends on the accounting intuition. Hence, it can be said that there is not any perfect measure of measurement. Thus, the concept of measurement is relative. Measurement is a crucial concept in the process of accounting. The process of determining the monetary value of the units is called the process of Measurement. It can be seen that there are different bases of measuring the financial value of the units. There are different kinds of method of measurement. In accounting, different bases of measurement are there. They are historical cost, current cost, realizable value, present value, deprival value and others (Domingues 2015). There are three fundamental principles in the concept of measurement. As pert the first principles, it is the objective of measurement to faithfully represent the most relevant value of the economic resources. As per the second principle, a particular measurement process depends on the effectiveness of the comprehensive income statement. As per the third principle, the cost of the measurement processes must be justifies by the benefits of them. It can be seen that there are some specific factors that need to be co nsidered at the time of the selection of the alternative measurement methods. They are value weighting, level of confidence, the measurement of similar items, the measurement of cash flow items, cost benefits and others. There are some major criteria that are used to evaluate the alternative measurement bases; they are usefulness of decisions, understandability, reliability, relevance, comparability and many others. In the concept of measurement, cost or benefits are considered as important, but they cannot be evaluated in the meaningful way (ifrs.org 2017). Many people all over the world mix up the concept of measurement with the concept of recognition. However, they both are different from each other. Measurement is the technique of the determination of the monetary value of a unit; but as per IASB framework, recognition is the process of incorporating an item in the balance sheet. The process of measurement is needed at the time of recognition of some financial items in the financial statements. Hence, it can be understood that there is a difference between the process of measurement and recognition. Significant independence can be seen in the process of measurement and recognition. Another important concept in measurement is re-measurement. The adoption of any measurement base always precludes some measurement bases. As per the objective of market value measurement, a business entity always looks for the market price of any asset of liability (Danjou and Walton 2012). An entity specific measurement objective always considers the mark et expectations and market risks. It can be seen that among all the measurement bases, the fair value method of measurement is the most popular methods among the accountants all over the world. As per the IASB guidelines, the measurement method under fair value helps to obtain more specific and relevant results. In the process of fair value measurement process, one can properly represent the values of financial statements (jstor.org 2017). One of the most interesting fact is that there is a method of Mixed Measurement model where historical cost method, fair value method and present value method is combined to get the expected results. Hence, from the above discussion, it can be said that measurement is an important concept in accounting. References Danjou, P. and Walton, P., 2012. The Legitimacy of the IASB.Accounting in Europe,9(1), pp.1-15. Domingues, A.M.N., 2015.Evaluation of financial assets and liabilities: a comparative approach(Doctoral dissertation, Instituto Superior de Economia e Gesto). ifrs.org. (2017).Measurement Bases for Financial Accounting Measurement on Initial Recognition. [online] Available at: https://www.ifrs.org/Current-Projects/IASB-Projects/Measurement-Objectives/Discussion-Paper-and-Comment-Letters/Documents/MeasurementBasesforFinancialAccountingDPshort.pdf [Accessed 20 Apr. 2017]. Jstor.org. (2017).Reliability and Objectivity of Accounting Measurements on JSTOR. [online] Available at: https://www.jstor.org/stable/244477?seq=1#page_scan_tab_contents [Accessed 20 Apr. 2017].